Distinct Identities, Unified System
RSM Design was brought onto the development team by FivePoint Communities to craft wayfinding, environmental graphic design, and placemaking that reflect the unique personality of each park neighborhood. Their work encompassed a unifying master signage system as well as tailored design solutions for individual parks such as Novel Park, Rise Park, Cadence Park, Pavilion Park, The Pools, Parasol Park, Beacon Park, and Solis Park. In each setting, the team developed visual identities through monument signage, directional wayfinding, interpretive graphics, and placemaking elements that resonate with the character, culture, and context of the place.
Placemaking That Connects and Guides
Through this layered approach, RSM Design helped transform the Great Park Neighborhoods from a collection of amenities into distinct, memorable places that guide and engage residents and visitors. The placemaking graphics and wayfinding systems ensure clarity of navigation across the community while reinforcing neighborhood identity and encouraging exploration, gathering, and connection. The result is a cohesive environmental graphic design framework that supports both the individuality of each park and the larger narrative of the community as a connected master-planned environment.