Architectural rendering of Aerocity international mixed-use destination at dusk featuring a large-scale branded pylon monument sign with colorful lotus flower logo, activated pedestrian streetscape, and sweeping multi-level curved building facade — RSM Design branding and visual identity, wayfinding and signage design, master sign programs, experiential placemaking, and environmental graphic design for mixed-use, retail, transit, streetscape, and international destinations.

New Delhi, India

Aerocity

A New Kind of Aerotropolis: Globally Minded, Locally Lived

Project type

Wayfinding Signage Design Environmental Graphic Design

Project sector

Transit Signage Design Civic Design
Close-up detail of Aerocity lotus flower brand mark applied as a frosted glass graphic on an interior surface at an international mixed-use destination — RSM Design branding and visual identity, specialty graphics, experiential graphics, and branded environments for mixed-use, retail, transit, and international destinations.

Project info

Client GMR

Client Kritzinger + Rao

Meaning found in the details of movement

RSM Design has developed a comprehensive brand, signage and wayfinding, and art program for Aerocity New Delhi, a 400-acre sustainable and connected aerotropolis serving as an international tourist and commercial hub at the Indira Gandhi International Airport. As the gateway between India and the global air industry, Aerocity embraces cultural identity and localism, creating opportunities to honor the past while looking toward the future. The vision is to establish Aerocity as a safe, smart and sustainable commercial district with highly connected and interactive urban precincts that support the socio-economic growth of the Delhi Airport community. Our design approach focuses on Smart City and international design principles while establishing a cohesive brand framework that unites the airport, Aerocity and its districts, destinations, and public spaces under a distinctive and authentically "Indian" cultural expression. Through thoughtful placemaking and environmental graphics, the design creates a seamless experience that guides visitors while celebrating India's rich heritage. The result is a dynamic district where tradition and innovation converge, establishing Aerocity as a world-class destination that feels unmistakably rooted in place.

Architectural rendering of Aerocity South District activated streetscape featuring a decorative pedestrian wayfinding pylon directing visitors to the Cultural Center, Worldmark, and Aerocity Hotels, alongside a light rail transit line, bike lane, cherry blossom trees, and mixed-use retail destinations — RSM Design wayfinding and signage design, master sign programs, experiential placemaking, and environmental graphic design for mixed-use, transit, streetscape, retail, and international destinations.
GMR Aerocity New Delhi branded streetscape light pole banners featuring the colorful lotus flower brand identity and bold orange graphic pattern against a blue sky — RSM Design branding and visual identity, print and digital collateral, experiential placemaking, and environmental graphic design for mixed-use, transit, streetscape, and international destinations.

Aerocity bridges India's cultural roots and the evolving global air industry

Market

International Design
Architectural rendering of large-scale multicolored dimensional "Aerocity" letter sculpture landmark installation in a public lawn with families and visitors gathered around at GMR Aerocity New Delhi international mixed-use destination, with a commercial aircraft visible overhead — RSM Design specialty graphics, art programs, public art, experiential placemaking, and branded environments for mixed-use, transit, civic, and international destinations.

Aerocity believes that it moves with time. Visitors and residents will find connections to the past while looking towards the future.

Aerocity New Delhi South District master sign program design elevations showcasing a comprehensive wayfinding and signage system including vehicular directional signs, pedestrian wayfinding pylons, parking signs, digital display kiosks, light pole banners, tenant directory signs, and bike wayfinding signage at scaled human and vehicular proportions — RSM Design wayfinding and signage design, master sign programs, digital integration, print and digital collateral, and environmental graphic design for mixed-use, transit, streetscape, and international destinations.

Aerocity is named after the greek word meaning “beautiful form watcher.”

Service

Brand Development
GMR Aerocity New Delhi brand standards manual spread pages showing primary and secondary logo variations, color palette, minimum size guidelines, and logo and photo usage rules featuring the multicolored lotus flower brand mark — RSM Design branding and visual identity, print and digital collateral, and environmental graphic design for mixed-use, transit, and international destinations.
GMR Aerocity New Delhi branded canvas tote bag with multicolored lotus flower logo and Airports Authority of India co-branding — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for mixed-use, transit, and international destinations.
GMR Aerocity New Delhi branded business card collection displayed as a flatlay showcasing multiple logo colorway variations across white, navy, orange, and red backgrounds with the multicolored lotus flower brand mark and Airports Authority of India co-branding — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for mixed-use, transit, and international destinations.
Close-up detail of Aerocity New Delhi multicolored lotus flower logo embroidered on white fabric textile merchandise, showcasing vibrant petal colors in magenta, red, orange, gold, teal, and purple — RSM Design branding and visual identity, print and digital collateral, and specialty graphics for mixed-use, transit, and international destinations.