Anaheim, California

Parkside Market

Mid-century charm meets Disney wonder in a playful culinary escape

Project type

Placemaking Design Wayfinding Signage Design

Project sector

Food & Beverage

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Project info

Client Levy Restaurants

Architect AO

Fabricator ADS

A market that energizes, unifies, &  enhances the Disney experience

In the heart of Downtown Disney, a new foodie destination was taking shape, one that needed an identity as bold and inviting as the experiences within. Collaborating closely with Levy Restaurants, Disney, and Architects Orange, RSM Design set out to craft a vision that balanced nostalgia, playfulness, and a retro modern flair while remaining true to Disney’s iconic and beloved style. Tasked with developing the brand identity for Parkside Market and its trendy cocktail bar, Vista, the team drew inspiration from mid-century modern and Googie-style architecture, infusing bold geometric forms, vibrant colors, and clean lines into every detail.

Wayfinding with wonder

The signage became more than just wayfinding; it became an extension of the space itself, seamlessly guiding guests through a dynamic and playful environment. From the eye-catching identity sign to expressive tenant blade signage, each element was designed to spark joy and curiosity, making the market feel both fresh and timeless.

Bringing the magic to the marketplace

By carefully weaving Disney’s signature sense of wonder with the client’s vision, RSM Design helped transform Parkside Market into more than just a place to dine; it became a destination where design, storytelling, and culinary delight came together in perfect harmony.

The signage became more than just wayfinding; it became an extension of the space itself, seamlessly guiding guests through a dynamic and playful environment.

See more of RSM Design’s signage work

The team drew inspiration from mid-century modern and Googie-style architecture, infusing bold geometric forms, vibrant colors, and clean lines into every detail.

Our approach to branded interiors

RSM Design helped transform Parkside Market into more than just a place to dine; it became a destination where design, storytelling, and culinary delight came together in perfect harmony.